Introduction: Why Aquaplaning Isn’t Just a Rainy-Day Scare
Picture this: A long-haul fleet is on a cross-country delivery route during peak rainfall season. One of the trucks hits standing water at motorway speed — and suddenly the steering loosens, traction drops and the vehicle feels like it’s gliding.
For fleets operating thousands of kilometers per…
Electric Vehicles (EVs) are no longer a niche category; they are becoming the backbone of the global automotive industry. With rapid adoption worldwide—led by China—a new demand has emerged: specialized EV tyres.
These tyres are engineered differently from conventional PCR (Passenger Car Radial) tyres, designed to handle EV-specific challenges such as higher torque, heavier battery…
In December 2024, I had the opportunity to visit the Oman market for the very first time — a major milestone, considering Oman is one of our most promising and high-potential regions.
The objective was clear: ✅ Deepen relationships with existing clients ✅ Build trust with new partners ✅ Understand market challenges firsthand ✅ And…
If you’ve ever worked in the tyre trade across the GCC—be it in UAE, Qatar, Oman, Kuwait, or Bahrain—you’ll agree on one thing: tyres are not just about rubber and tread. They’re about reputation. Your reputation. Your customer's uptime. Your bottom line. As someone who works daily with fleets, importers, and regional distributors, I’m…
In recent years, premium Chinese tyre brands have reshaped the global market—evolving from low-cost alternatives into serious contenders for fleets, distributors, and commercial buyers. But with better quality comes higher prices. So, what makes top-tier Chinese tyres more expensive today than they used to be?
Let’s break it down simply—component by component—and see why every…
Stop buying cheap. Start buying smart.
If you’re still chasing the cheapest tyre on the market, it’s time for a serious rethink.
You’re not alone—most tyre importers and dealers have been there. But if you're in this business for the long haul, the brand you sell needs to work for you, not against you.
Let’s…
The European Commission has once again extended anti-dumping and anti-subsidy tariffs on truck and bus tyres imported from China. While this move is intended to support European manufacturers, its ripple effects are already being felt across the supply chain—from tyre importers to fleet operators struggling with rising costs. First enforced in January 2025, these tariffs…
